MADISON
KURTZ
Aspiring Advertising Creative
About Me
I am currently a sophomore at the University of South Florida studying Integrated Public Relations and Advertising. Basically, this means that what I am learning to do is all the creative elements seen in ads. The creative elements are the fonts the words are in, the overall color theme, and even the medium the ad itself is placed on. Along with that, I am also learning how to communicate with various publics and how to handle crisis situations. ​
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Work Experience
2021-2022
Between March 2021 and March 2022, I worked as a paid intern at Heritage Insurance. My job was to download all the data from one computer server and upload it to a website so all the company employees can access the data.
June 2020 - August 2020
Between June 2020 and August 2020, I worked as a cashier at Bass Pro Shops. My job was to cash customers out and also to take inventory in the back warehouse.
June 2019 - August 2019
Between June 2019 and August 2019, I worked as a juicer at Nekter Juice Bar. My job was to blend frozen fruits together to make smoothies and acai bowls, as well as running the cash register.
Sample of work
Fall 2021
Introduction to Advertising
In this class, I learned vitally important aspects of creative advertising. I learned the ins and outs of what it takes to be a good and successful creative. I also learned about the business side of advertising. This class was good for my future career because it taught me the baseline of what it takes to be a creative advertiser.
Spring 2022
Principles of Public Relations
In this class, I learned how to face the public if a crisis occurs and how to handle embarrassing situations. I also learned how to effectively communicate with various publics. This class was good for my future career because to be a good creative, I need to understand how the public will interpret my ads.
